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CHANGING A TECHNICAL BRAND TO BE MORE PEOPLE-CENTRIC THROUGH STRATEGIC DESIGN

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challenge

As an independent research organisation wholly owned by Lincoln University, our client wanted their brand to reflect the range of highly technical work they undertake while also resonating at a human level with a broad group of private & government stakeholders. In addition it needed to be acceptable to their university shareholders.


solution

We designed a strategic brand position to clearly articulate the different aspects of the organisation highlighting the benefit to people. Once signed off our creative team set to work to refresh the visual brand elements including logo, tag line, colour palette, imagery and design devices. These were then applied to various aspects including website, marketing collateral and signage.


result

Lincoln Agritech has had positive comments about their brand refresh from a range of stakeholders, and it has supported their drive to unlock new opportunities. It has also helped the organisation focus its own people on their vision and strategies moving forward.