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GROWING SUPPORT BY TRANSFORMING COMPLEX CONCEPTS & INFORMATION INTO ACCESSIBLE STORIES

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challenge

The Chief Technology Officer (Science) of Fonterra wanted to increase the awareness of how R&D has and continues to create significant value for the global dairy giant and its predecessors from the early 1900’s. The time span, technical nature and amount of information needed to be communicated meant a flexible & engaging solution was needed.

solution

We proposed a bespoke interactive application with rich media content. We designed a graphical user interface (GUI) and fast tracked the building of a small pilot solution for our customer to trial. Incorporating user feedback we developed a full touch screen application that can be deployed onto small and large screens, including a tablet. We also designed, planned and implemented a launch campaign with key stakeholders.

result

Our client has successfully used the touchscreen application at internal & external conferences and at a board of directors presentation, gaining positive response. In addition permanent large touchscreens have been set-up in various Fonterra receptions around the world and key stakeholders carry versions on iPads for 1:1 meetings and presentations while travelling.